Samya Deb is the Head of Creative for YouTube APAC & Global Shopping, leading the Asia Pacific Brand Creative Studio from Singapore since 2024. With over a decade of experience, Samya previously established and grew Airbnb’s Creative studios in Singapore and Shanghai. Additionally, Samya co-founded Northeast Edit in 2021, a platform dedicated to showcasing the beauty and creativity of the underrepresented region of Northeast India. Committed to strategic thinking and brand excellence, Samya enjoys mentoring creative staff and shaping cultural conversations.
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