Will Hope is an experienced marketing leader in the music industry, currently serving as the Head of Artist Marketing for EMEA at YouTube since August 2019, where the focus is on developing artist marketing strategies and enhancing relationships with the music industry. Previously, Will held various roles at Spotify from 2010 to 2019, including Associate Director of Global Premium Brand, where responsibilities included branding and creative strategies, and Head of Artist Marketing for the UK and international markets, leading high-profile campaigns for artists such as Jorja Smith and Sam Smith. Additional experience includes significant positions in label relations and digital marketing at Universal Music Group and Warner Music Group. Will holds a BA in Spanish and History from the University of Leeds.
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