Marcus Kienast serves as the Group Chief Executive Officer and Board Member at Adeste since January 2009, where significant transformations have been implemented to modernize a 70-year-old industrial business towards a future-focused managed company. With a commitment to fostering a sustainable and result-oriented culture, Marcus is currently leading a cultural transformation emphasizing accountability and customer centricity. As a member of YPO and its São Paulo Forum Officer, Marcus contributes to a global network of influential business leaders. Previously, Marcus held various leadership roles at INSCA, Grupo Kraki-Lopesco, and Strategy&, demonstrating extensive experience in strategic management and development across diverse industries. Academic credentials include an MBA from Harvard Business School and a Postgraduate Degree in Strategy and Leadership from FGV EAESP.
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