Ryan Santos

Creative Director at Yuga Labs

Ryan Santos has a diverse work experience in the creative industry. Ryan is currently working as a Creative Director at Yuga Labs since October 2022. Prior to this, they worked independently as a Consulting Digital Creative since November 2010.

Ryan also has extensive experience at Electronic Arts (EA), where they held various roles. Ryan served as a Creative Director from December 2015 to October 2022, overseeing visual and audio presentations for NBA ELITE 11 and NBA LIVE 10. Ryan also took on duties in NBA league and partner relations, lifestyle marketing planning, and PR. Before becoming a Creative Director, they worked as a Senior Game Designer/Producer from May 2013 to November 2015.

Additionally, Ryan worked at Blast Radius as a Senior Copywriter - Experience Design from July 2011 to September 2012. Ryan was responsible for the Jordan Brand Account and worked on campaigns such as Rise Above, handling concept, copy, and athlete interviews. Prior to this, they worked as a Copywriter at Blast Radius from December 2010 to March 2011.

Ryan has a long history with Electronic Arts, starting as a Quality Assurance Tester from March 1997 to March 1999. Ryan then took on various roles, including Lead Character Artist from March 1999 to January 2007, Associate Art Director from January 2007 to July 2008, and Game Designer/Producer from July 2008 to November 2010. During their time at Electronic Arts, they worked on games such as NBA Street Homecourt, SSX Next Gen, and an unreleased game.

Additionally, Ryan has served as the Creative Director for Sole Searching, a touring event dedicated to sneaker culture, from January 2004 to November 2005. Ryan was responsible for showcasing sneaker collections from major collectors in Canada and the US.

Ryan Santos attended Stanford University Graduate School of Business in 2011, where they studied Business. Prior to that, from 1997 to 2010, they attended EA University, where they focused on Video Game Development. In 1995 and 1996, Ryan studied Fine Arts at Langara College. No specific degree names are provided for any of these educational experiences.

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Timeline

  • Creative Director

    October, 2022 - present