Phoebe B.

Phoebe B. is an experienced digital marketing professional with a strong background in eCommerce and digital acquisition. Currently serving as Digital Acquisition Manager at Yugo since February 2021, Phoebe has developed and executed data-driven marketing plans for the UK&I markets. Prior experience includes roles as eCommerce Executive at UK Planet Tools Ltd, Marketing Executive at Mirka, and various freelance positions focusing on website design and digital marketing. Phoebe has also held significant responsibilities as Marketing Manager at TIBO, overseeing digital marketing strategies and campaign evaluations. Academic credentials include a Master's degree in Marketing from the University of Leicester and a Bachelor's degree in Industrial and Commercial Design from National Taiwan University of Science and Technology.