Z is Africa’s first B2B2C tech franchise for traditional retailers. Like 7-Eleven, but without the CAPEX, we are transforming independent grocery stores into a digitally connected, owner-operated retail network. 

On one end, we connect brands directly to retailers through the Z marketplace, enabling product availability, pricing control, and in-store visibility—solving the high cost and complexity of traditional distribution. On the other end, we drive consumers to Z retailers through dynamic promotions, gamified loyalty programs, and buy-now-pay-later features—recreating the Modern Trade experience in informal retail.

At the heart of our model is a loyalty engine that connects brands, retailers, and consumers in one seamless ecosystem—turning transactional relationships into long-term brand affinity.

With 20K+ retailers onboarded, 900K+ orders delivered, and 95% positive ratings, Z is building the future operating model for traditional retail across Africa and beyond.

z.systems

Samer Choumar

Meriem BENABAD

This department oversees and optimizes logistical processes and national operations to ensure efficiency and effectiveness.

Operations Management

This department focuses on designing, coding, and maintaining software applications across various platforms.

Software Development

This department focuses on analyzing business operations and financial data to inform strategic decision-making.

Business Analysis

This department focuses on driving business growth through strategic partnerships and market opportunities.

Commercial Development

This department focuses on creating and enhancing user experiences through thoughtful design in both user interface and user experience.

Design Services

This department is responsible for the overall strategic direction and high-level decision-making of the organization.

z.systems

Org chart

Teams

Operations Management

Software Development

Business Analysis

Commercial Development

Design Services

Executive Leadership

Offices

z.systems

Org chart

Teams

Operations Management

Software Development

Business Analysis

Commercial Development

Design Services

Executive Leadership

Offices

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