Sofía Paz Luna

Sofía Paz Luna is an experienced and results-driven Paid Social professional with over 10 years of expertise in multi-channel performance campaigns, including Paid Social, Google Ads, and Influencer Marketing. Currently serving as the Director of Paid Social at Z2A Digital, Sofía has previously held roles such as Paid Social Specialist at Delivery Hero and Global Paid Social at Cabify, where they managed substantial budgets and drove user acquisition across various markets. Sofía's educational background includes advanced studies in Search Marketing at Universidad Carlos III de Madrid and degrees in Advertising and Public Relations from both Università per Stranieri di Perugia and Universidad Complutense de Madrid.