ZA
Sonford Yuen is a seasoned financial professional with extensive experience in risk management across various leading institutions. Currently serving as Chief Risk Officer at ZA Bank since March 2023, Sonford previously held the same position at Ping An OneConnect Bank (Hong Kong) Limited and was Group Chief Risk Officer at Finaxar, where significant contributions included revamping credit processes and launching innovative products. With a robust background at DBS Bank, National Bank of Abu Dhabi, Transmac Group Limited, and HSBC, Sonford has led multiple risk initiatives, credit assessments, and strategic growth projects across Asia and is recognized for achievements in digitalization and automation within risk management.
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ZA
“ZA” represents a reverse of the alphabetical order – going from Z to A – reminding us to always think out of the box and view things from a different perspective. It’s good to be bold, contrarian and creative. “Z” and “A” also means “end-to-end”, it symbolises our mission to redefine customer journey through technology, from the front-end (mobile app / branch), mid-office (customer service / operation department) to back-end (operating system), from product development to service process.