Radu B.

Radu B. is a seasoned design professional currently serving as the Director of Product Design at Zafin since November 2023, following a role as Product Design Lead at appreciate. With extensive experience at IBM iX as Head of Visual & UX Design, Radu successfully led the Visual Design practice in Canada, emphasizing human-centric digital experiences across various industries. Previous positions include Senior UX Design Lead and Managing Consultant at Enprecis by QuestionPro, where Radu worked on a Customer Experience SaaS solution for leading automotive brands. Radu began a career in design at Winify AG as Senior Interaction Designer, contributing to diverse projects, and earlier experience includes a role at Pentalog designing e-learning solutions for car manufacturers and a position at S.C "StarNet," co-leading rebrand efforts. Radu holds a Bachelor's degree in Computer Science from UTM.