Rasha Ezzeddine

Rasha Ezzeddine is a multi-cultural leader in marketing and communications with extensive experience in brand management and digital transformation. They served as Head of Digital Marketing at the National Bank of Kuwait from 2014 to 2017 and later advanced to the role of Senior Advertising Manager at stc Kuwait Telecommunications, where they successfully directed a rebrand that significantly increased market share and profitability. Currently, Rasha is a Marketing Assistant at Adobe Systems Europe and a Director of Corporate Communications at ZainTECH, where they have repositioned the brand across the MEA region. Rasha is also a founding member of PLAYBOOK and has undertaken several notable roles throughout their career, emphasizing the importance of connectivity in marketing strategies.