Barbara Dabrowska is currently the Head of Entertainment Business Programme at Zalando. With over 15 years of experience in media, they have demonstrated expertise in both editorial and commercial sectors, particularly in creating audience-driven campaigns that emphasize storytelling across various formats. Previously, they served as Deputy Editor in Chief at VICE Media, where they co-led editorial operations and developed award-winning documentaries and branded content for renowned clients. Barbara also has a background in strategic development, having created a brand solutions team for VICE in Germany, and has completed a Creative Strategy Diploma at Miami Ad School Europe.
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