Rachel Maxwell

Lead Global Social Media at Zalando

Rachel Maxwell is an experienced marketing communications professional currently serving as the EMEA Marketing Communications Manager at PICO XR since November 2022. Prior roles include Client Partner at COPA90, where involvement in a Budweiser project for the World Cup took place, and Account Director at VaynerMedia London, managing significant campaigns for brands such as TikTok during major sports events. Rachel Maxwell has held various account management and director positions across multiple notable organizations, including Mindshare, Carat, and Cream UK Ltd, demonstrating a strong background in social strategy, content production, and client partnerships. Educational qualifications include a BSc (Hons) in International Fashion Marketing from The Manchester Metropolitan University and a Foundation Degree in Fashion/Apparel Design from Newcastle College.

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