Easter Deashinta

Easter Deashinta is a strategic marketing and revenue lead with over 7 years of experience in building brand and advertising businesses across Southeast Asia’s top e-commerce platforms. Currently, they lead Brand Marketing and Ads Revenue at Zalora Indonesia, where they develop omnichannel brand strategies and manage advertising services. Their past roles at Zalora, Shopee, and JD.ID include business development, onsite marketing, and leveraging data-driven analytics to optimize revenue outcomes. Easter holds a Master of Science in International Trade, Strategy, and Operations from the University of Warwick and is pursuing a Bachelor’s Degree in Marketing Management from Universitas Indonesia.