Felipe Y.

Felipe Y. is a marketing and growth leader with extensive expertise in brand strategy, consumer insights, and performance marketing. They currently lead the marketing function at Popeyes Brazil, where they oversee an array of initiatives, from brand campaigns to CRM and product marketing. Previously, Felipe held positions at Grupo Habib's, KFC Brasil, and Frubana, honing skills in digital strategy and customer engagement. They have a background in data analysis and have successfully implemented innovative marketing strategies across various platforms. Felipe holds an MBA in Digital Business and a bachelor's degree in Marketing from reputable institutions.