Michelle W.

Michelle W. has over 15 years of experience in marketing and professional services across various industries, including financial services, consumer packaged goods, and toys. Currently serving as the Director of Professional Services at Zappi since February 2018, Michelle leads strategic service delivery for clients and facilitates AI workshops to foster innovation. Previous roles include Customer Expertise Director and Director of Customer Transformation at Zappi, where Michelle focused on optimizing research practices and improving ROI. Prior experience includes brand management positions at Hasbro and Unilever, where responsibilities encompassed launching new products and overseeing brand strategy. Michelle began a career in consulting at Accenture, progressing from Analyst to Senior Consultant, and has a Bachelor of Commerce in Marketing and Finance from McGill University along with further education from Columbia University.