Alexander Bothe is a creative concept developer for digital products at ZDF, contributing to the future of online offerings such as ZDFmediathek and ZDFheute since October 2022. Prior to this role, Alexander worked at SYZYGY from February 2019 to September 2022 as a concept developer and copywriter, focusing on social media, campaign strategies, and content development for various clients including Viega, Mazda, and Hymer. Alexander's experience also includes a position as a junior concept developer and junior art director at Geometry Global, where responsibilities included idea development and art direction for international campaigns. Alexander began a career in design as a freelance communication designer and self-employed graphic designer from January 2011 to December 2016, specializing in layout development, photography, and corporate design. Academic qualifications include a Master of Arts in Gutenberg Intermedia Communications Design from Hochschule Mainz and a Bachelor of Arts in Graphic Design and Branding from HAWK Hochschule.
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