Christopher Adjei possesses extensive experience in data analytics and media research, currently serving as Team Lead Analytics at ZDF since June 2009. At ZDFneo, Christopher has provided strategic guidance on brand and program development, ensuring alignment with audience needs through the selection of KPIs and metrics for performance benchmarking. Additionally, Christopher has analyzed performance data to support strategic communications and prepared business policy documents. Previous roles include freelance brand strategy consulting at Whybrand, motion graphics design at WDR and ZDFkultur, and market research at GfK. Christopher's education includes a Master of Arts in Media Management from RheinMain University of Applied Sciences and a Diploma in Communication Design from Hochschule Mainz.
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