Andrea M. is a seasoned professional with extensive experience in demand management and marketing across various sectors, currently serving as a Senior Manager in Demand Management at Zebra Technologies since August 2017. Andrea has led initiatives in global digital campaigns and developed targeted demand strategies, achieving notable results, including significant increases in conversion rates. Previous roles include Channel Marketing Specialist at Honeywell Security and Fire and Marketing Coordinator at GE, where Andrea implemented strategic marketing and communication plans for diverse markets in Latin America. Andrea's educational background includes a Master's in Strategic Management and Marketing from the University of Wollongong, alongside specialized training in strategic digital marketing and leadership from Harvard.
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