Rich Barfield is a seasoned product marketing business partner currently serving as the EMEA Product Marketing Manager for Asset Tracking Solutions at Zebra Technologies Europe Limited. With extensive experience in B2B sales and marketing, Rich has managed product launches and lifecycle strategies across diverse portfolios, including printers and barcode scanners. They have been recognized as a two-time nominee for the "Flat Zippy" Marketing Award and are an active member of the EMEA Sustainability Council. Rich's earlier roles include marketing positions at companies such as Samsung Electronics UK and Unipart Automotive Ltd, demonstrating a long-standing commitment to ethical and sustainable business practices.
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