Basil Khattab

Co-Founder and Chief Commercial Officer at Zedny

Basil Khattab has over 18 years of work experience in various industries. In 2001, they began their career at Procter & Gamble as Market Strategy & Planning Category Manager for Near East Countries, a role equivalent to Sales & Trade Marketing Manager for two categories in six countries. In 2009, they became Managing Partner at Jupiter Eclipse Training. In 2011, they moved to Marico Limited as Sales Director, Egypt, where they were responsible for Consumer Goods & Cosmetics and achieved a business turnaround in growth and profitability. In 2013, they joined L'Oréal as Sales Director Egypt & Sudan, where they grew the business ahead of budget and above 60%, revamped distribution by doubling customer base, and successfully launched Elvive and Maynelline Newyork brands. In 2014, they moved to Union Group Egypt as Chief Commercial Officer and Commercial Director, becoming Chief Commercial Officer in May 2015. Basil was responsible for Consumer Electronics, Telecommunications, Retail Stores, and Services. In 2017, they founded and became a Board Member at Mowafer. Finally, in 2019, they co-founded Zedny Educational Services, a comprehensive learning and development platform in Arabic, and became Chief Commercial Officer.

Basil Khattab obtained a Bachelor of Arts in Economics from The American University in Cairo between 1996 and 2001.

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