Mathilde Boucard

Mathilde Boucard currently serves as the Founding CRM Manager at Zefir, a collective real estate sales platform, since August 2023. Prior experience includes a role as Senior Consultant at Converteo, where Mathilde specialized in CRM and digital marketing for major retail clients, leading projects on digital catalog management across nine countries. Mathilde previously worked at Numberly (1000mercis Group) for over five years, focusing on data marketing and managing client loyalty strategies, alongside leading teams and coordinating various marketing activations. Additional experience includes roles at Sephora, BY TERRY, and Yves Rocher, where Mathilde contributed to eCRM strategies, trade marketing, and commercial analysis. Academic credentials include a Master's degree in Marketing from ESSCA and a semester of exchange at Jönköping University emphasizing marketing and project management.