Chris P. is a seasoned marketing and growth leader with extensive experience in the Asia-Pacific (APAC) region. Currently serving as the Head of APAC at Zefr since January 2025, Chris has held several notable positions, including Head of Growth, APAC at The Marketing Practice and Fractional CRO, Growth Consultant, and Business Advisor at The Scale Factory. Chris has played pivotal roles in market entry and growth strategies for various organizations, with key projects that include evaluating the APAC market for a publicly-listed mobile branding technology. Previous leadership roles include Managing Director, APAC at Adludio and Factual Inc, as well as Senior Vice President, Asia Pacific at Grapeshot. With a solid foundation in sales and marketing developed through experiences at Viacom and Aktiv Digital, Chris's educational background includes a Mini MBA in Marketing.
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