Rich Raddon

Co-CEO, Co-Founder at ZEFR

Rich Raddon is the co-founder and co-CEO of Zefr, a contextual video advertising and digital rights management platform that uses data to unlock value for brands and content owners on social platforms. Zefr’s BrandID technology allows brand marketers to contextually align advertisements with content, improving the ad experience for viewers and for advertisers. The company was named to Deloitte’s Technology Fast 500 list in 2016.

Rich has a long history in the media industry. Prior to founding Zefr, Rich co-founded Movieclips, the largest collection of streaming licensed studio content on the Web, which was acquired by Comcast (Fandango) in April 2014. Rich also served as the director of the Los Angeles Film Festival and as a media producer. He began his career as an assistant to the late writer, director, and producer John Hughes in Chicago. Rich is a graduate of Brigham Young University.



  • Co-CEO, Co-Founder

    Current role

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