James Soo is a seasoned senior automotive technology executive with over 25 years of experience in government, industry, and regulatory bodies, focusing on the integration of engineering, public policy, and emerging vehicle technologies. Currently serving as the General Manager and Head of Australia at Zelostech, they lead market expansion efforts for autonomous vehicles in the ANZ region. Previously, James held significant roles at General Motors, Ford Motor Company, and VicRoads, where they managed vehicle safety policies and advanced engineering initiatives. As a Board Member of both ANCAP and the Society of Automotive Engineers Australasia, James advocates for collaboration across sectors to enhance road safety and technology adoption. James holds a Master of Engineering from the University of Michigan and a Bachelor of Engineering from RMIT University.
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