Jon Llaguno is the Director of AI Generative Platforms & Gaming Solutions at ZEN.COM, where they lead the development of innovative financial solutions for digital businesses. With over 20 years of experience in communication and strategic marketing, Jon has collaborated with major brands such as Microsoft, Sony, and ESL. They co-founded Esports Business Live, the first Spanish-speaking live program focused on the esports industry in Spain and Latin America. Jon has held various leadership roles, including CEO of Marketing de Videojuegos and Senior Business Development Manager at ESL Gaming. They earned their degree from Universidad de Deusto.
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