Zenith UK
Tim Payne has extensive experience in strategic roles within the marketing and communications sector, currently serving as Group Strategy Director at Zenith UK since January 2011, and previously holding positions such as Strategy Director and Planning Director within the same company. Prior experience includes a role as Communications Manager at MEC from February 2010 to December 2010 and Client Planning Manager at ZenithOptimedia Group I The ROI Agency from November 2005 to January 2010. Tim Payne earned a Bachelor's Degree in English Language and Literature from the University of Oxford, attending from 2001 to 2005, and also studied at Bilborough College between 1999 and 2001.
This person is not in any teams
Zenith UK
Welcome to Zenith – the ROI agency. Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign”. Now we hear: “take me from 4th to 1st in my category”, “help me grow 10% in a market declining 10%” or “make me the most loved brand in my industry”. These are huge asks of media, that can’t be met through tweaking the media plan of two years ago. Decades of advertising research prove that without a big change, large brands stay large and small brands stay small. This is why Zenith help brands make bold moves. Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth. Bold moves build a partnership – we believe in this approach so much we link our growth to your success. Bold moves bring bigger ROI. This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency. Campaign's Best Places to Work 2023 and The Sunday Times Best Places to work 2024. On the podium for Campaign's Agency of the Year for the last three years and most awarded agency at the Campaign Media Awards for 2023 and 2024.