Tom Read

Tom Read is an experienced planner specializing in digital marketing strategy, media planning, and audience activation, with a broad background across sectors including finance, tech, and automotive. Previously, they held various roles at Neo@Ogilvy, PHD, and Merkle B2B EMEA, where they managed complex display campaigns and led strategic initiatives for major brands. Currently, as a Director at Initiative UK, they create and implement audience strategies for FMCG, tech, and healthcare clients. Tom earned a Bachelor's degree in Geography and Geology from The University of Manchester.