Patrick Roach

Senior Vice President at Zeno Group

Patrick Roach has a diverse work experience spanning over several years. Patrick is currently a Vice President at Zeno Group, where they have been working since 2014. With over 12 years of agency experience, they have a strong background in promoting consumer brands and national sports programming, particularly in collegiate sports. Patrick has played a significant role in college football PR for Goodyear, NCAA PR programming for Pizza Hut, and Loyola University Chicago PR efforts. Additionally, they have supported brand campaigns in the NBA, NASCAR, NFL, and MLB.

Before joining Zeno Group, Patrick worked as a Senior Account Supervisor and an Account Supervisor at the company from 2015 to 2021. Prior to that, they served as a Senior Account Executive from 2014 to 2015.

Earlier in their career, Patrick worked at Fishman Public Relations as an Account Manager from 2009 to 2014. In this role, they secured publicity for clients in various industries and led multiple accounts. Patrick also worked closely with clients to develop effective PR campaigns.

Patrick's work experience also includes a Marketing Communications Internship at Vanee Foods Company in 2009, where they contributed to the development of company newsletters and provided input on website redesign.

During their academic years, Patrick worked as a Research Assistant for the Chicago Cubs in 2008, where they conducted research and facilitated communication between the company and Major League Baseball teams. Patrick was also a Newsroom Intern at the Chicago Tribune Media Group in 2008, assisting the Tempo Section editorial staff with research and potential editorial coverage.

Overall, Patrick Roach's work experience demonstrates their expertise in PR, brand promotion, collegiate sports, consumer brands, and account management.

Patrick Roach attended Loyola University Chicago from 2005 to 2009, where they earned a Bachelor of Arts from the School of Communications. Their degree focused on journalism.

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