Andrea Baba is a startup founder and seasoned mentor, currently serving as the Director of Zenoti in Mexico, where they support over 25,000 businesses globally in the spa, salon, and med spa industries. Previously, Andrea was the founder and CEO of FITCO, a SaaS company for fitness centers that champions growth and community engagement. They also co-founded Zumba Perú Move and held a role in Treasury and Trade Solutions at Citi. Andrea graduated with a degree in Economics from Universidad del Pacífico and participated in the Techstars and 500 Startups acceleration programs.
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