Lisa Shaps

Lisa Shaps has extensive work experience in the field of advertising and marketing. Lisa worked as an Executive Account Manager at Zentap, where they focused on branding and marketing for mortgage brokers and real estate agents. In this role, they used social media and SEO to generate new business, build name recognition, and generate quality leads. Lisa also created and managed Facebook and Instagram ad campaigns with an AI chatbot for pre-screening leads. Prior to their role at Zentap, Lisa worked at Facebook as a Facebook Search Consultant. In this role, they collaborated with engineers to improve and develop the Facebook Search functionality. Lisa also categorized and rated search terms to enhance the search algorithm and increased productivity in consumer search and Facebook Seller features through diagnostic tests. Before Facebook, Lisa served as a Publisher Operations Manager at Rhythm NewMedia. In this role, they managed mobile advertising and data for premium media partners and worked closely with publishers and studios to handle ad campaigns. Additionally, Lisa has experience as a Digital Advertising Operations Manager at Voice Media Group, where they oversaw online advertising for various websites and managed a team responsible for campaign execution and performance analysis. Overall, Lisa has a diverse background in advertising and marketing, with expertise in digital advertising operations, campaign management, and branding strategies.

Lisa Shaps attended California State University, Chico from 1999 to 2003, where they obtained a Bachelor of Arts degree in Communication Design & Media Arts. In 2003, they briefly studied at London Metropolitan University, focusing on English Literature & Cultural Arts.