Melvin Anto

Melvin Anto is a growth marketer who specializes in transforming one-time shoppers into loyal customers. Currently serving as the Head of Growth at ZeroCAC, they focus on building retention-first acquisition systems for Shopify and DTC brands in the US and UK. Melvin holds a Bachelor's degree in Computer Science from Bharathiar University and has previously held roles in business development and senior associate positions across various organizations, including BYJU'S and Apexon Health. With a passion for optimizing customer acquisition costs and lifetime value, Melvin is committed to scaling brands profitably.