Visitors used to start with a search bar and land on your website. Now, they ask Claude, ChatGPT, and Google's AI where to go next, and the answer they get back may have nothing to do with how your destination sees itself.

Zertura is the AI-visibility and sentiment platform built for destinations, with the team that does the work alongside yours.

Most AI-visibility tools stop at telling a brand it got mentioned. We go further: we measure what AI actually says about your destination and website across six engines, score it against named like-for-like destinations, then build the content and citations that get the next traveler's AI to recommend you, monitor, and keep you there.

What we do:

Measure · Every month, we ask the same questions your visitors ask across the six major AI engines, and turn those answers into your Destination AI Visibility Index, or DAVI™ Score: a board-ready number that traces back to the calls behind it, with the receipts to prove it.

Strategize · We read the gaps as your ongoing strategist, reviewing feeder markets, the visitor journey, your partner ecosystem, whether AI cites you or an online travel agency, and turn them into a plan you can take into the room.

Execute · The part most platforms leave to you. Our team writes the editorial, works out the technical work, strengthens the entity layer, earns the citations, and re-measures the lift with named, actual human producers, every piece routed against a weak spot.

Not just a platform. A partner that puts in the work. 
Built for destination marketing organizations and the partners who make up your community.

See how AI describes yours at zertura.com.

Zertura

Org chart

Teams

Offices

Zertura

Org chart

Teams

Offices

Related companies