Patrick Donovan is the Vice President of Analytics at Zeta Global, specializing in Big Data Analytics to derive customer-centric insights across various industries, including mobile telecom, financial services, and automotive. Previously, Patrick held positions as Sr. Director of Advertiser Analytics at Cardlytics and Director of Analytics at both KPMG and Link Analytics, where they led teams to create advanced analytical solutions. Patrick began their career as a Statistical Consultant at Aspen Marketing Services, developing statistical solutions for direct marketing campaigns. They hold a Master of Science in Applied Statistics from Kennesaw State University and a Bachelor of Science in Marketing from Clemson University.
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