Daniel McCarter

Daniel McCarter serves as the Director of Paid Marketing & Acquisition at Ziff Davis since August 2017, leading paid social media strategies for Tech and Shopping divisions and executing multi-channel organic social growth for RetailMeNot. Prior experience includes roles as Associate Director, where management of paid social strategies increased revenue significantly, and Senior Marketing Manager, where a redesign of content strategies resulted in substantial traffic and engagement growth. Earlier positions include Social Media Director at Galvanized, where site traffic improved drastically, and Social Media Team Lead at LocalVox, where successful revenue growth and client relationship management were achieved. McCarter's career also encompasses roles in digital marketing and social media management across various organizations, showcasing a strong expertise in social media strategy and marketing analytics. Daniel McCarter holds a Bachelor of Arts in Digital Media Arts and Business Administration from the University of South Carolina.