Sofie van Craen

Sofie Van Craen is an experienced media strategist and consultant currently working as a freelancer at Woma Media Consulting and as a media strategist for ZIGT Media BE and VRT since November 2023. With a strong background in media consulting and planning, Sofie has held positions such as Account Manager & Media Strategist at Bonka Circus and Team Leader at EMG Belgium. Significant experience includes roles as Media Director and Consultant at ZIGT Media, where consulting for prominent clients such as Recupel and Coolblue took place. Sofie's early career featured positions such as Sales Arguments Intelligence Executive at De Persgroep Publishing and Junior Media Planner at MEC. Educational qualifications consist of a Bachelor's degree in Communication and Advertising from Thomas More Hogeschool Mechelen and a management certification from Krauthammer.