Clarence So

Clarence So is an accomplished marketing professional with extensive experience in driving customer acquisition, retention, and loyalty across various sectors. Currently serving as VP of Growth Marketing at Zilch, a profitable payments fintech with £145m ARR, Clarence is responsible for enhancing customer lifetime value through paid media strategies. Prior roles include Head of Performance Marketing at Bark.com, where Clarence managed B2C and B2B customer strategies in a two-sided marketplace, and Head of Revenue Growth at PizzaExpress, focusing on commercial optimizations and new revenue opportunities. With a strong foundation in performance marketing from previous positions at Ocado Retail Ltd and Ocado Group, Clarence has a proven track record of managing multi-million pound budgets and leading teams across digital and traditional marketing channels. Academic credentials include a degree from the University of Cambridge.