Xin Chen

Xin (Winnie) Chen is an accomplished eCommerce professional with extensive experience in the fashion industry. Currently serving as the Ecommerce Manager for Zimmermann since December 2021, Winnie has previously held key positions at Gucci, where the roles included eCommerce Merchandising Manager and Senior eCommerce Merchandiser from June 2017 to November 2021. Prior experience includes a position as Zara's E-Commerce Product Manager at Inditex from September 2015 to June 2017, focusing on the menswear segment in the Chinese online market, as well as earlier roles in retail at HUGO BOSS and Ermenegildo Zegna. Winnie holds degrees from the University of Sydney and the University of Bristol, which contribute to a strong foundation in merchandising and strategic market analysis across the Greater China Region.