Devina Kumar is a B2B marketer currently leading the Account Based Marketing initiative at TrueLoyal, where they focus on data analytics and AI to boost customer retention and engagement. They are also the founder of Devina Kumar Consultancy, a full stack B2B SaaS marketing consultancy. Previously, Devina held roles as a Marketing Manager at Shoptimize and as a Marketing Analyst at Qualaroo. Devina earned a Bachelor's Degree in Economics from Trinity University and has gained experience in various analytical and marketing positions, including internships at Deloitte India and Flightpath Finance.
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