Daniel Merliu

Daniel Merliu is a skilled Performance Marketing Manager with extensive experience managing multi-channel digital marketing campaigns across Financial Services, Education, and e-commerce sectors. They previously held positions at iProspect and Madgicx, where they developed expertise in campaign optimisation and performance analysis. Currently, Daniel works at Zip Co, continuing to drive effective marketing strategies while also managing teams and aligning key performance indicators. Their proficiency in creating actionable reporting and developing media buyers has consistently contributed to achieving strong ROI and ROAS.