Kyle McCarthy

Kyle McCarthy is an accomplished content strategist and director with extensive experience in digital marketing and content development. Currently serving as Content Director at Zip Co since December 2025, Kyle leads innovative financial service communications. Previously held roles include Associate Director of Integrated Strategy at Just Global and Lead Strategist for Content at Thesis, where efforts focused on creating scalable content strategies for diverse clients. Kyle's background also includes senior content strategy at Act-On Software and contributions to LaFleur Marketing and Beatnik Branding, establishing successful marketing initiatives across various platforms. With a Master's degree in English Language and Literature from Grand Valley State University and a Bachelor's degree from Central Michigan University, Kyle possesses a strong educational foundation.