Zipari
Chris O'Brien is an accomplished professional with extensive experience in analytics and consumer engagement, currently serving as Vice President of Engagement & Analytics at StrategymPulse since April 2025. In March 2024, Chris founded datagen analytics, a consulting firm focused on analytics solutions for healthcare and life sciences. Previously, Chris was a Partner at Engagys LLC, where responsibilities included managing strategic client relationships and project deliverables in consumer marketing. Prior roles also include Associate Partner and Senior Manager at Welltok, Inc., and Director of Analytics at Silverlink Communications, where Chris led various analytics departments and client-focused projects. Chris holds an MBA with double concentrations in Marketing Analytics and Service Operations from Boston College's Carroll School of Management, as well as a Bachelor's degree in Psychology from Northeastern University.
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Zipari
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Zipari provides health insurance companies with real-time insights and visibility into the customer journey.