Brian Casel

Brian Casel is a seasoned entrepreneur and product designer with extensive experience in founding and leading various software companies. Currently, as the Founder and Product Designer at Instrumental Products since January 2024, Brian partners with SaaS companies and creators to bring new software products to market. Brian also founded Clarityflow, a messaging platform favored by professional coaches, in January 2021. Previously, Brian founded and sold ProcessKit, a software aimed at improving service companies' operational processes, and Audience Ops, both of which contributed to Brian's expertise in product design and development. Other ventures include Restaurant Engine, a web design service for restaurants, and CasJam Media, a web design consultancy. Brian's earlier roles include web development positions at Magnani Caruso Dutton and Squeaky Wheel Media, showcasing a solid foundation in web design and development, complemented by a BA degree in Audio Arts and Acoustics from Columbia College Chicago.