Edwin Ludwig

Edwin Ludwig is a seasoned marketing professional with extensive experience in brand management and digital marketing. Currently serving as Global Brand Manager at Zippo Manufacturing Company since March 2019, Edwin oversees product category analysis, collaborates with global subsidiaries, and executes new product launches while enhancing consumer-facing communication initiatives. Prior to this role, Edwin spent nearly a decade at Truck-Lite Co., Inc., where responsibilities encompassed managing the online customer experience as Digital Marketing Manager, focusing on eCommerce strategy, SEO/SEM initiatives, and enhancing digital interactions through CRM strategies. Edwin's career also includes roles as Creative Designer and Multi-Media Specialist, showcasing a strong background in graphic design, supported by a B.A. in Graphic Design from PennWest Edinboro.