Dr. Phil Hendrix is the founder and Managing Director of immr, where they guide companies and startups in technology-driven markets by developing value propositions, validating product-market fit, and accelerating adoption of innovative products. With extensive experience in research and advisory roles, they have worked across various industries, including retail, healthcare, and financial services. Dr. Hendrix also serves as a Founding Advisor to Zipstack, a VC-funded startup focused on Generative AI solutions. They have held academic positions at Emory University and the University of Michigan, teaching marketing and market research, and have contributed numerous analyst reports on digital technologies.
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