Felipe Arrabal is a Senior CRM Analyst with extensive knowledge in CRM tools and processes, including Salesforce Marketing Cloud, Oracle Responsys, RD Station, and DataBricks. Since 2017, their professional journey has focused on strategic CRM across various sectors and renowned companies. Felipe has held positions as a Junior CRM Analyst at PMWeb and Midway, where they developed marketing campaigns, analyzed customer segmentation using SQL, and created performance reports. Currently, Felipe is employed as a Senior CRM Analyst at Zmes while also having previously worked as a Commercial Analyst at TicketBrasil and a Midway CRM Analyst in 2023-2024. They hold a degree in Database from Centro Universitário Senac.
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