Michelle Heining has extensive experience in marketing and communication, currently serving as Marketing Manager and Coordinator for Private Fundraising at ZOA, an international NGO dedicated to assisting individuals affected by conflicts and natural disasters since August 2015. In previous roles, Michelle has focused on developing fundraising strategies, overseeing multichannel campaigns, and enhancing online presence, along with a freelance career in marketing and communication from 2009 to July 2015. Educational qualifications include a Master of Arts in Communication Science from the University of Groningen and a specialized certificate in Online Marketing. Michelle also contributed as a guest lecturer on gamification and has a solid foundation in copywriting and content development from earlier positions.
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