Sofía Martínez is an experienced digital marketing professional with a strong background in developing and executing strategies across the Latin American region. Currently serving as Digital Marketing LATAM at Zoetis since July 2021, Sofía specializes in regional marketing initiatives for Argentina, Colombia, Ecuador, Chile, Peru, and Mexico, along with support for Paraguay and Bolivia. Previously, as a Specialist of Digital Marketing at Centro Médico Deragopyan, Sofía coordinated online strategies and campaigns to enhance results. Sofía's experience includes a role as Business Operations Analyst at Accenture Argentina, where responsibilities involved leading the Marketing and Customer Experience Hub. Educational credentials feature a Master of Institutional Communication from UADE and ongoing studies in Digital Marketing at Chuck Digital School, alongside various certifications in digital marketing tools and techniques.
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