Vikram Balaji is a Product Marketing Lead and Digital Marketer at Zoho Campaigns, where they focus on driving brand awareness and customer engagement through strategic marketing initiatives. With over 10 years of experience, Vikram has previously held positions at Infosys, where they managed global digital campaigns and improved SEO performance. Vikram's expertise includes go-to-market strategy, product positioning, and optimizing multi-channel marketing campaigns to boost visibility and revenue. An author of "Fireflies in the Void," Vikram also holds a Bachelor of Engineering in Information Science from New Horizon College of Engineering.
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