Pablo Alejandro Soto is a UX Lead Designer with extensive experience in digital transformation and user-centered design. They have worked at companies such as In All Media and Endava, where they contributed to shaping UX disciplines and mentoring teams. Currently, they serve as a Sr UX/UI Lead Designer at Zoolatech. Pablo holds a degree in Communication Social from Universidad Nacional de Rosario and has completed specialized training in UX and web design. Their career reflects a commitment to continuous growth in UI, UX, and CX design fields.
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