Dan Latorraca

Dan LaTorraca is a skilled marketing professional with extensive experience in sports marketing and digital strategy. Currently serving as Director of Marketing at Zoomph since November 2024, LaTorraca also holds the position of Adjunct Professor at Canisius University since January 2020, teaching graduate-level courses in Sport Administration. Previously, LaTorraca was Vice President of Marketing & Brand Strategy for the Carolina Hurricanes from June 2018 to October 2024, where responsibilities included overseeing various marketing departments and engaging fans. Other notable roles include Senior Director of Digital and Social Media at BSE Global and Manager of Digital Content and Strategy for the Carolina Panthers. LaTorraca's educational background includes a Master of Science in Sport Administration from Canisius University and a Bachelor of Arts in Communication and English from the University of Scranton.